Already as Kovinska galanterija Novak, our company grew in awareness that following the needs of medical personnel and patients and building our own brand is the key to success. The logo Novak was designed back in the 90’s of the previous century.
Ten years passed since the beginning and many things changed. Slovenia gained its independence, previously closed market became open. The company more and more sought the contact with doctors and therapists themselves and tended to their needs.
The company moved to a new bigger building and took a new corporate identity Kovinska galanterija Novak. This is the beginning of today’s well recognized Novak M brand. They started to collaborate with a great designer Judita Skalar who designed the logo and built the corporate image. The company attended the 1st medical fair in Ljubljana which became a regular feature and it began its way on markets abroad. The son and today’s managing director Miha Novak joined the family business and lay the path of development.
Presentation of Kovinska galanterija Novak in Obrtnik magazine, November 1996
The users of their products have always been the first in mind as the company followed the needs of doctors and patients. Also, the company always strived to build good relationship with their customers. “I always tried to keep my word. You charge only what you really do”, says Bojan Novak. The words of Mrs. Marinka Purkart, head nurse at Pediatric Clinic Ljubljana, will illustrate how well they have managed that: “Our cooperation with Novak M has always been correct. When Mr. Bojan was still the managing director, his team helped us equip the old pediatric clinic in Ljubljana with products we couldn’t get anywhere else. I remember they provided us with a reanimation trolley adjusted to our specific wishes. The new Pediatric Clinic in Ljubljana is also equipped with the newest top Novak M products. Our experience with Novak M is still nothing but excellent.”
